Phoenix has been appointed as official APAC events partner for Thermomix®, delivering the brand’s global incentive programs for its top-performing consultants across the region.
The partnership sees Phoenix entrusted to design and deliver high-impact incentive experiences - from intimate, bespoke reward journeys to large-scale plenaries, destination galas, travel programs and immersive brand activations. Each program is designed to celebrate achievement, strengthen community and bring the Thermomix® consultant network closer together across borders.
Thermomix®, a flagship brand of Vorwerk, is known for its close-knit consultant network and people-first culture. Its global incentives program recognises consultants who make a meaningful impact in their communities, rewarding their efforts with shared experiences that strengthen connection and pride in the brand.
Phoenix was selected for its ability to deliver complex, multi-market programs with care, clarity and consistency, while keeping the experience personal, elevated and authentic for the people at the centre of it.
Recognition with meaning
Programs not only acknowledge but celebrate consultants performance in ways that feel considered, relevant and genuine.
Incentive travel experiences
End to end phoenix travel managers coordinating up to 1500 thermomix consultant flights, accommodation & transfers annually across the globe. While carefully designing journeys that bring top performers together and deepen their connection to the Thermomix® brand and to each other.
Plenaries and gala events
Well-run, well-crafted moments that celebrate achievement without losing sight of the people in the room. The phoenix team are challenging themselves to deliver moments
End-to-end delivery across APAC
From early planning and creative development through to production, travel, logistics and stakeholder management, delivered by a team experienced in working across borders.
The partnership is led by Kim McKenzie (Head of Client Delivery & Happiness ) and supported by a dedicated team including Project & Travel Manager Nadia Christian, Project Manager Emily Vilimaa, Senior Project Manager Laura Ferretto, Creative Lead Meredith Earls & Creative Director Amber Coupe. Together, the team brings deep strategic thinking and creative firepower to ensure every experience lands with energy and intent.
“Thermomix® has such a strong sense of community, and that really stood out to us. Our role is to translate that into experiences that feel thoughtful, well-run and genuinely rewarding for the people who’ve earned them”
- Amber Coupe, Founder of Phoenix
Working closely with Thermomix® stakeholders across APAC, Phoenix will co-create incentive programs that inspire connection and deliver measurable impact on consultant performance and brand loyalty. In direct selling, community and recognition are everything, and this partnership puts both front and centre.
With Philipp Grundler doing a spectacular job leading the Australian market as General Manager of Thermomix and Katharina Bauerlein, as Chief of Staff, our main points of contact. Thermomix® is a flagship brand of Vorwerk, a leading international enterprise built on human connection. Known for its all-in-one kitchen appliances and supported by a passionate global consultant community, Thermomix® brings innovation, inspiration and connection into homes worldwide.
Phoenix is an award-winning event agency creating unforgettable experiences across APAC and beyond. We blend strategy with showmanship to design and deliver events that inspire, connect and move people to action, from incentives and conferences to destination events and brand activations.
