The Esperienza Urus SE in Sepang is a three-day, multi-wave drive program created for APAC customers to experience the exceptional power and performance of the Urus SE on track at the Sepang International Circuit. Guests travel from across Asia to participate, with the program complemented by luxury accommodation and Michelin-starred dining, delivering an unforgettable and immersive brand experience.
A three-day summit in Sydney gathering 300 channel partners and distributors from 15 APAC countries, showcasing a distinctive event identity, immersive Demo Zone, C-suite meetings, a Welcome Party on The Jackson, and an Awards Gala featuring William Barton.
No items found.
Objective
Phoenix is responsible for delivering the program end to end, overseeing every aspect of the guest journey. This includes accommodation, guest management, transfers, venue sourcing, the drive team and route, as well as photography, videography, and all gifting. Our role ensures a seamless, premium experience from arrival to departure.
No items found.
Result
The program delivered an outstanding guest experience across all nine waves, with consistently high satisfaction from both domestic and international attendees. Guests highlighted the seamless execution, the diversity of driving environments and the rare opportunity to experience the Urus across multiple terrains, from coastal beach runs to hinterland and city drives. Combined with premium hospitality and carefully curated experiences, Aventurra Terra created a distinctive and immersive brand journey that exceeded expectations and resonated strongly across markets, further strengthening Lamborghini’s connection with its global customer base.
What the client had to say
Love your passion, creativity & flawless execution..this would not have happened without you.
%202.webp)
.webp)
.jpg)
