Phoenix Celebrates Growth with 9 National Award Nominations and Expanding Leadership Team

Phoenix is powering into 2025 with a personal best: nine nominations at the Australian Event Awards and Symposium - alongside a wave of new talent and an expanded Executive Leadership Team.

Our nominations celebrate the impact of our work. Our growing team shows the strength of our culture. Together, they reflect Phoenix’s commitment to igniting brands through experience and creating events that inspire, connect, and endure.

Nine Nominations at the Australian Event Awards

Phoenix’s 2025 Australian Event Awards nominations span both national and state categories, highlighting the diversity of its work, from brand launches and conferences to community festivals and charity events.

Nominations:

  • Corporate Event Agency of the Year
  • Best Brand Event – BFGoodrich All-Terrain T/A KO3 Product Launch & Driving Experience
  • Best Congress or Conference (500+) – WISE Employment, WISE X 2024
  • Best Congress or Conference (<500) – in TalentFest 2024
  • Best Corporate Event – BESydney, Global Ambassador Dinner
  • Best Community Event – Good Friday Appeal, Kids Day Out
  • Best Charity or Cause-Related Event – Good Friday Appeal, Kids Day Out
  • Best Small Regional Event (VIC & NSW) – Ford Australia F-150 Catch of the Day Canteen Australian Road Trip

Phoenix was also commended as Best Event Organiser APAC 2025, further cementing its reputation as a leader in brand experiences.

“Being recognised with nine nominations at the 2025 Australian Event Awards is an incredible milestone, and a testament to the extraordinary people behind Phoenix. Over my 13 years here, I’ve been inspired daily by this powerful and kind-hearted team. I already feel like a winner having such passionate colleagues, clients, partners, and friends alongside us on this journey. We can’t wait to celebrate with the industry in October.”
- Amber Coupe, Founder

A Growing Executive Leadership Team

Alongside industry recognition, Phoenix is celebrating the strength and loyalty of its Executive Leadership Team (ELT), a group of leaders shaping our future with vision, care, and creativity:

  • Jess Noble, Head of Client Delivery and Operations: With Phoenix for five years, Jess is known for meticulous attention to detail and genuine care for clients. She is a powerful leader driving our Queensland team forward.
  • Kim Mackenzie, Head of Client Delivery and Happiness: Celebrating 4.5 years at Phoenix, Kim was promoted this year into a role that reflects her infectious positivity and relentless dedication to client success.
  • Lucy Chesterton, Head of Client Delivery and Growth: The newest member of the ELT, Lucy brings an impressive body of work and a sharp focus on building authentic client relationships. She is dedicated to expanding Phoenix’s presence across APAC while maintaining extraordinary delivery.
  • Sarah Campbell, Head of Client Delivery and People: With Phoenix for 3.5 years, Sarah ensures our values shine through in both client work and culture. She nurtures people and champions Phoenix’s reputation as one of the best places to work in the industry.

Together, this leadership team is a force to be reckoned with; loyal, experienced, and united in driving growth while keeping Phoenix’s hallmark precision and creativity at the core.

Welcoming New Talent

Phoenix’s growth story extends beyond the ELT, with new hires strengthening its delivery capabilities across Australia:

  • Danielle Ford, Senior Project Coordinator 
  • Rebekah Newton, Senior Project Coordinator 
  • Lucia Johnstone, Project Manager

These additions bring fresh energy and expertise, ensuring Phoenix continues to deliver extraordinary experiences as demand grows.

New Clients on the Horizon

Phoenix’s growth story is also reflected in the calibre of new clients who have chosen to partner with us for projects over the next 12 months. We are proud to be working with:

  • Lamborghini
  • ASUS
  • Michelin
  • Westfield
  • Thermomix
  • WeMoney

These partnerships highlight the trust leading global and local brands place in Phoenix to craft experiences that ignite, inspire, and deliver impact.

About Phoenix

Phoenix is an multi award-winning event agency creating unforgettable brand experiences across APAC and beyond. Known for igniting brands through experience, Phoenix partners with leading organisations to design and deliver events that inspire, connect, and deliver measurable impact.

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