SXiQ Launch Party, Melbourne 2017

Project Description

The Client: SXiQ, Hawthorn Melbourne


The Brief: SXiQ IT company, formally known as SCCS, took over from previous management of SCCS so they were faced with the challenge of re-branding the entire blueprint of the company from logo, to design, to services to staff.  Phoenix was engaged to assist with the marketing re-brand of the company and also to manage the re-brand launch party.  The event was to have impact, make customers stand up and listen and take in the new SXiQ.  With the help of MKT Marketing company Phoenix executed an evening at 505 Cellar venue in South Yarra.  Guests were welcomed to drinks on arrival with waiters wearing white branded aprons, a huge branded sponsor media wall, DJ accompanied with a saxophonist.  Elegant yet satisfying food, with a fantastic wine list and gin list for guests to enjoy.  When the product was launched by MD John Hanna, his back drop was large (1500mt in height) of branded coloured foam letters, we also announced the newly founded relationship between SXiQ and Pony Up for good / Second Bite Not for Profit organisation and John Hanna provided them with a cheque of $4000 to start off the campaign.


The Result: SXiQ has received an overwhelming response post launch with more clients, long standing customer relationships, more online presence, more staff and an abundance of great energy.  Phoenix in return has been engaged to be an going consultant for SXiQ for all future events with 3 upcoming events coming up in 2018 with the company and their external partners.

Project Details
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