With such a large footprint and space, GFA had found Kids Day Out had grown stagnant. As much as it was still raising significant funds and remained a great day for the kids, the team knew there was room to elevate the whole experience.

The objective: deliver this mammoth event to our usual high standards across every moving part, while earning the trust and support of GFA to continue elevating the event for years to come.

A hugely successful Kids Day Out, contributing to the total funds raised on the day. Numerous new styling ideas were implemented that blew the client away.

New relationships were built with over 60 activity providers, all of whom have expressed the desire to come back next year. Teddy Bear Hospital reported its “smoothest process since the move to MCEC.” Over 90,000 kids and their families came through the doors throughout the day, and hundreds of thousands of dollars in cash were counted and processed on site.

Worked with our trusted suppliers to elevate this special and important day with a whole new look and feel, curated around a theme called ‘Festival of Colour’.

Included an oversized Welbie, an oversized archway, bangin' hangin' styling throughout, bangin' hangin' archways on each door entrance, and decals on the floors and windows for easy QR-code access. New for this year: a Children's Ground Indigenous arts & craft activation.