Super Expo 2026

Client
SuperExpo (WSAA & STA)
Location
Gold Coast Convention & Exhibition Centre, Australia
What we did
5,000 attendees, 3-day experience, 100+ bespoke activation builds, large-scale exhibition with full GCCEC venue takeover, plus workshops, breakouts and Gala Night.
Attendence
5,000
Audience
B2B industry delegates.
Result

A three-day large-scale trade exhibition at the Gold Coast Convention and Exhibition Centre, with end-to-end management of 5,000 attendees, 95 exhibitors, gala dinners, industry workshops, sponsorship management, and fully integrated digital and physical exhibition systems.

Background

Super Expo 2026, held 10–12 June at the Gold Coast Convention & Exhibition Centre, is the flagship tri-annual event delivered by WSAA and STA. Attracting 5,000 visitors and over 100 exhibitors, it is the associations' largest revenue driver — supporting their operations for the following three years.

Beyond the exhibition floor, the three-day program includes gala dinners, welcome receptions and industry workshops, creating a fully integrated platform for connection, education and commercial growth.

With a strong focus on sustainability and innovation, Super Expo unites the window shading and specialised textiles industries and plays a pivotal role in shaping their future.

Objective

To execute a seamless, end-to-end trade exhibition that maximises commercial outcomes, stakeholder satisfaction and operational excellence.

This includes full sponsorship management and brand activations; comprehensive visitor and exhibitor registration and accreditation; and extensive pre-event logistics including contractor coordination, freight scheduling, and detailed bump-in and bump-out management. A key priority is providing personalised, high-touch service to all exhibitors and their contractors via dedicated email and phone support.

The delivery scope also encompasses a completely integrated event experience — websites, booking platforms, event app, show guides, signage, printing and digital assets — ensuring a cohesive, professional and fully integrated trade show experience from launch through to pack-down.

5,000

visitors

across the three-day exhibition

100+

exhibitors

with bespoke activation builds

3 days

of programming

exhibition, workshops, breakouts & Gala Night

What the client had to say

We are proud to partner with our client to deliver Super Expo 2026, leading end-to-end strategy, sponsorship and operational execution. Our focus is a high-impact industry platform that drives connection, commercial results and brand growth.

Katie Wilkie
Project Manager, Phoenix

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